Privacy Policy

Last Updated: August 20, 2024

This Privacy Policy (“Privacy Policy”) describes how Needl, Inc. dba Aurelian (together with its affiliates and subsidiaries, “Aurelian” “us,” “we,” or “our”) may collect, use, and share your personal information in connection with Aurelian’s website located at https://www.aurelian.io, and any other websites or platforms we own and operate that link to this Privacy Policy (collectively the “Site”), our social media pages, our emails and other electronic communications, and the provision of our related products and services (collectively, and together with the Site, the “Services”), and the choices you have with respect to your personal information.

This Privacy Policy does not apply to personal information that we process on behalf of our customers, including the information provided by callers to our voice AI technology. For this information, we are bound by our customers’ instructions and the terms of the contract that we have with the relevant customer – they are the controller of the information provided by individual callers. For more information about the privacy practices of any Aurelian customer and how they will collect and use personal information, please refer to the relevant customer’s privacy policy or notice.

Aurelian reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy and, in some cases, we may provide you with additional notice (such as sending you an email notification, posting a notice on the Site, or other means as may be required by applicable law). In all cases, your continued use of the Services following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.

COLLECTION OF PERSONAL INFORMATION

Personal Information You Provide. We collect personal information when you provide it to us, which may include the following:

Contact information, such as first and last name, job title or role, company email address, phone number, address, website URL, or social media links.
Account information, such as information you provide during registration on our Site, records of products or services purchased, or other details about your use of the Services.
Payment information, such as payment card number or financial account information, billing address, or payment preferences. All online payment processing services connected with your use of the Services are provided to you by third-party payment processors.
Content, such as your product design or customization details.
Preferences, such as any marketing or communications preferences.
Survey responses, such as the information you provide in response to our surveys or questionnaires.
Communications, such as the information associated with your requests or inquiries, including for support, assistance, or order information, and any feedback you provide when you communicate with us. We and our service providers may also record or monitor any call or chat you have with us for quality control or training purposes, or to enforce our rights.

Personal Information from Third Parties. We may obtain personal information about you from third parties, such as social media platforms, data providers, public sources, joint marketing partners, or advertising partners that help us advertise our Services and find new customers. In addition, our Services may allow you to use a third-party account to create an account on the Services. if you choose to use your credentials from a third-party platform, we may collect information from that platform. For example, this information may include your name, username, or email address.

Referrals. Customers and other users of the Services may have the opportunity to refer colleagues or other contacts to us and share their contact information with us. Please do not share another person’s contact information or other personal information with us unless you have their permission to do so.

Personal Information Collected Automatically. We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device, and your activity over time on our Services and other sites and online services, such as:

Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, the website you visited before browsing to our Site, and general location information such as city, state, or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Like many online services, we may use the following technologies to facilitate some of our automatic data collection:

Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, or facilitating online advertising.
Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
Local storage, which is used to save data on a visitor’s device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Site, or remember your preferences.
Session-replay technologies, which are third-party software programs that we may use on the Site to record a video replay of users’ interactions with the Site. The video replay may include users’ clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with the Site, understand how users interact with and use the Site, or identify areas for improvement.
Chat technologies, to operate the chat features that you may be able to use to communicate with us through the Site. Where applicable, our chat vendors and other third parties may access and use the device data and online activity data described above, and monitor and record your chats, for the purposes described in this Privacy Policy. When you use these features, you may not always be communicating with a human.

USE OF PERSONAL INFORMATION

Aurelian uses personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

To Provide the Services. We may use personal information to provide our Services and to operate our business. For example, we use personal information to:

process your transactions and otherwise grant access to our Services;
establish, manage, monitor, and maintain your account;
improve and personalize your experience on or with the Services;
verify your identity or determine your eligibility for the Services, offers, or promotions;
communicate with you by email, text, phone, chat, or other electronic means, including providing notices about your account or transaction (e.g., confirmations, technical notices, updates, and security alerts) and responding to any of your requests, feedback, or questions;
provide any surveys or other promotions you participate in;
provide maintenance and support; and
fulfill any other purpose for which you provide personal information.

Research and Development. We may use your personal information for research and development purposes, including to study and improve the Services and our business, understand and analyze the usage trends and preferences of our users, or develop new features, functionality, products, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.

Artificial Intelligence. We may use artificial intelligence (AI) to enhance or help us provide the Services. For example, we may use AI tools to provide quicker, more efficient responses to your customer service requests. When you interact with those tools, your personal information may be used to provide you with a response or to otherwise provide the output or feature for which AI is being used.

Direct Marketing. We may send you Aurelian-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “Your Choices” section below.

Behavioral-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our Services. These companies may use cookies and similar technologies to collect information about you (including the online activity information and device information described above in the section called “Personal Information Collected Automatically”) over time across our Site and other websites and services or your interaction with our emails and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting behavioral-based advertising in the “Your Choices” section below.

Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Services, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Services; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft. We will also use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

With Your Consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

SHARING OF PERSONAL INFORMATION

In addition to the sharing described elsewhere in this Privacy Policy or at the point of collection, Aurelian may share your personal information as follows:

Related Companies. We may share your personal information with our affiliates, subsidiaries, and other related companies.

Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, we work with service providers that help us perform Site hosting, maintenance services, database management, analytics, payment processing, advertising, email marketing, customer relationship management, finances, and other purposes.

Advertising Partners. We may also share personal information with third parties who help us promote our offerings and deliver advertising campaigns. Some of these third parties may collect information about your activity on the Services for the purposes described in the “Behavioral-Based Advertising” section above.

Professional Advisors. We may share personal information with persons, companies, or professional firms providing Aurelian with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters, to the extent such information is necessary to provide the services to Aurelian.

Authorities and Others for Compliance, Fraud Prevention, and Safety. Under certain circumstances, we may be required to disclose personal information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “Compliance, Fraud Prevention, and Safety” above.

Business Transaction Participants. We may disclose personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Aurelian is based in the United States, and we have service providers in the United States and potentially other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.

YOUR CHOICES

Review and Request Changes to Your Personal Information. If you have an account with us, you can log into your account to review and make changes to certain personal information stored in your account. If you need to make a change and are unable to do this through your account settings, please email us using the contact information at the end of this Privacy Policy. We rely on you to update and correct the personal information contained in your account. Note that we may keep historical information in our backup files as permitted by law.

Marketing Emails. You may opt-out of marketing-related emails that you receive from us by clicking the “unsubscribe” link at the bottom of the email or by contacting us as described below. You may still receive service-related communications, such as those relating to your account or transaction.

Cookies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and the Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Analytics. We use Google Analytics to help us analyze how our Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

Advertising Choices. You can limit the use of your information for behavioral-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of behavioral-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) or the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.

Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive behavioral-based advertisements from other companies. If you opt-out of behavioral-based advertisements, you will still see advertisements online, but they may be less relevant to you.

Do Not Track. Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Site currently does not respond to “Do Not Track” or similar signals.

CHILDREN’S PRIVACY

The Services are not intended for use by anyone under the age of 18, and we do not knowingly collect personal information from minors under 18.

SECURITY OF PERSONAL INFORMATION

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.

THIRD PARTY WEBSITES AND SERVICES

The Services may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

NOTICE TO CALIFORNIA RESIDENTS (SHINE THE LIGHT LAW)

Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with Aurelian are entitled to ask us for a notice describing what categories of personal information we share with third parties for the third parties’ direct marketing purposes. If you are a California resident and would like a copy of this notice, please submit your request to the email address listed at the end of this Privacy Policy with “Shine the Light” in the subject line.

NOTICE TO NEVADA RESIDENTS

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, please submit your request to the email address listed at the end of this Privacy Policy with “Nevada Opt-Out Request” in the subject line.

CONTACTING US

If you have any questions or concerns about our Privacy Policy or any other privacy matters, please contact us at legal@aurelian.io.